Across industries and categories, direct-to-consumer brands are causing tremors. These companies — companies like Casper and Warby Parker — take pride in that fact, and so do their customers. That’s because the formula creates an ideal win-win: by removing retailers from the distribution process, brands can ramp up on quality and keep prices level, or in some cases, reduce them.
PATH projects is a company that believes in component layering. So when it comes to running shorts, that means you wear an inner liner and an outer short that is remarkably thin and lightweight. A case in point is their Grave DA Short, which is made with Toray Dot Air fabric. It has thousands of micro perforations for incredible flow-thru ventilation.
Of all fitness undertakings, if exercise were to have a single, identifying emblem, it would be running. Running has been a sport forever, or at least since the first Olympic games took place in Ancient Greece in 776 BC (the single event was a sprint). But it wasn’t until the 1960s that running as a form of casual, everyday training began to catch on. And when that happened, running apparel entered the mainstream.
Another startup is taking a crack at the massive market for running apparel. Path Projects, a California-based brand that launches today, has opened a web store for a small collection of shorts, shirts, hats, and base layers designed for the silent majority of runners who are neither elite athletes nor beginners. You know, the full-time office drone who just wants a personal record at the local 10K.