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Spring 24

NEW COORDINATES VOL. 1: MOAB, UT

New coordinates vol. 1

There’s a feeling of freedom when your feet hit new dirt. As warmer, longer days roll in, an overwhelming desire for new adventures manifest. We kicked off the spring season in Moab, Utah, putting out gear and apparel to the test. While our trusted Primeflex™ staples remain a key focus of the brand, we’re expanding the line like never before. More to be revealed soon there. 

New Dirt, Classic Style

We meticulously craft our gear to the highest performance standards with an elevated aesthetic that evokes confidence.

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